Mississippi is an independent group that works in joint ventures with GBCreative. Mississippi is a full service provider for all aspects of marketing partnerships, business development programmes, venue management, outsourcing and marketing communications.
Established in 1991, Mississippi is financially robust with a track record of stable growth and has built up a prestige retained client portfolio as well as many exclusive venue agreements.
Customer insight is gained via a planning function and key relationship with MORI Market Dynamics. Mississippi has a proven record in generating incremental revenues for clients and means that they add further key elements to the GBCreative offer.
Affinity Marketing
- Dedicated Service focussing on;
- Affinity Partnerships
- Co-operative Ventures
- Joint Marketing Initiatives
- Experienced and successful in all aspects of business partnership development;
- Opportunity Scoping and Planning
- Integration with core business
- Financial Forecasting, Evaluation & Analysis
- Resource Provision & Internal Development/Skills Transfer
- Sector/Prospect Indentification & Specification
- Contact & Negotiation, including Tender Management
- Development to Contract, if desirable
- Sales Target Accountability
- Positioning & Proposition Development
- Communication Strategy
- Creative Development & Production
- Evaluation & Enhancement
- Brand Guardianship/Compliance
- Print & Production Management
- Complete Programme Delivery & Accountability
- Continuous Relationship Management
- Proactivity at every stage
- Results focussed
SPECIALIST TALENTS AND A VAST NETWORK OF CLIENTS/CONTACTS BACKED BY A THOROUGHBRED MARKETING RESOURCE
Venue Management
- Exclusive Venue Management for a variety of retailers
- Special Preferential Venue Arrangement with Shopping Centres, Town Centres, Retail Parks, Leisure Centres, Supermarkets, Train Stations…
- Bespoke Venue and Location Search and Provision
Venue Consultancy Summary
Key Deliverables
Some of our Clients & Network Partners
Retail
- WHSmith
- Homebase
- Topman
- Woolworths
- TJ Hughes
- Numerous Stations
- Tesco
Finance & Insurance
- Aegon Europe
- Axa-PPP Healthcare
- IAG Group
- Ruthbridge
- Lex Vehicle Leasing
- Click.com
- ING
- RBS Commercial Cards
- Experian/Credit Expert
- The Derbyshire
Utilities
- Thames Water
- npower
- Sky
- EDF
- Solar Home Energy
- Scottish Power
- S&SE
- The AA
Home
- Rowenta
- Tefal
- Moulinex
- Krups
- Brita
- Homeserve
Electronics
- Samsung Europe
- hp
Group/Unions
- FSB
- GMB
- Unison
- Amicus AEEU
Other
- Readers Digest
- Thomson Holidays
- Encyclopaedia Britannica
- Littlewoods
- Cobra
Contact
Mississippi
Lace Market House
54-56 High Pavement
The Lace Market
Nottingham
NG1 1HW
Tel: 0115 9483733
Email: info@mississippi.uk.com