DX
DX is the UK and Ireland's leading independent mail and courier company for businesses, offering DX Exchange, Secure Mail and courier services.
DX Directory Re-launch – ‘The Hand’
Brief
To get DX members to download or send for their new directory. This is a key business tool for DX as the more members use the directory the more business they put via DX. Getting over the key benefits quickly was essential.
Solution
The ‘hands’ mailer that promised addresses at your fingertips. In the first week post launch, searches in the Online Directory went up by 15% and currently downloads of the new software and Directory are running at just under 3000.
Mailer
Digital
Retail 500 mailer – ‘Good Morning’
Brief
To mail key decision-makers within top 500 retailers and fix an appointment for a DX sales consultant to talk about handling their early morning inter-branch delivery.
Solution
Containing a real box of cornflakes and a spoon, we created a cut-through creative piece that managed to do just that. With a phenomenal 37% response resulting in the final conversion of 3 major pieces of high value, long-term retail business.
