DHL
DHL Global Mail is part of Deutsche Post, a market leader in distribution and logistics. With direct connections to over 200 countries, it provides customers access to the most extensive postal system in the world.
iPod Mailer – ‘Music to your ears’
Brief
DHL wanted publishers to listen to their proposition on international deliveries. The recipients were senior people and we needed to capture their attention.
Solution
It was all about listening, so we sent the latest iPod shuffle with the message that our proposition would sound even better. It obviously did, as the mailer recorded a massive 42% response with subsequent contracts secured and a number of recipients actually calling in to say how much they liked it.
Publishing ads – ‘Fishing to Fashion...’
Brief
To highlight DHL Global Mail’s strengths across the publishing sector delivering a wide variety of magazine titles large and small.
Solution
The advertising GBCreative produced really stood out in the trade and was a real departure from the usual operational type shots that populate the sector press. It consequently received a lot of enquiries and internal recognition.
CASE Exhibition Stands
Brief
DHL wanted to have a high visibility presence at the CASE (Council for Advancement and Support of Education) Europe Annual Conference and encourage delegates to visit the stand and learn more about DHL’s service for education.
Solution
High visibility panels to create stand out and the offer of a free DHL memory stick that would act as an incentive to enquire at the stand and a memorable (pun intended) give-away loaded with facts and contact details.
USA delivery Advertising
Brief
DHL Global Mail offers a superior service for the delivery of printed material to the USA. They wanted to highlight this in trade publishing magazines and communicate that they will deliver to any address throughout the states.
Solution
The iconic American mailbox communicates door-to-door delivery in the United States in one succinct glance.
