Basement Force
One of London and the Home Counties premier basement installation companies offering a concept to completion bespoke service.
Corporate ID
Brief
Basement Force needed a corporate id that was visually descriptive of what they did, as they feature on outside hoardings. It would need to be simple but strong enough to have ‘street presence.’
Solution
Recognition of the Basement Force brand rose with the new corporate id and many potential customers reported making the link between the advertising and the street hoardings because of the strength of the new look.
Press Advertising
Brief
To advertise in the glossy ‘postcode type’ magazines and separate them from less established rivals. Generating leads was key as these would have to work against the background of the economic downturn.
Solution
Despite the economic gloom raging at the time, leads attributable to the advertising leapt to a point where Basement Force were stretched in handling enquiries.
Website
Brief
To build a website able to ‘tick all the boxes’ for people considering such a major investment. It needed to be easy to navigate, but above all to clearly show the benefits and added value of an extra floor (or two).
Solution
The site generates over 100 visits a week – so works hard for its living. It is seen as a lead generator in its own right and the modular construction makes any changes easy.
Visit the site: www.basementforce.co.uk