Aviva
A great example of how we work with a client's in-house resources or even roster agencies. Many companies have in-house studio resources that can benefit from external creative input.
Online pensions campaign
Brief
Aviva (Norwich Union) wanted to make pensions accessible and open to a new computer literate generation. It was all about giving control back to people through online access that was easy to use and understand.
Solution
The first batch of work was aimed at the trade and carried simple messages with the salient word on a computer key. This emphasised the online nature of these pensions and created a simple memorable style.
Digital
Press Ads.
Highlight
Launched in the teeth of a particularly intense economic downturn, the campaign gained huge levels of interest in the trade and set the scene for the forthcoming consumer launch.